Friday 28 October 2011

The Conventions Of Horror Film Teaser Trailers - Shaquile


A teaser trailer is used in terms of synergy, using one thing to promote another. Teaser trailers are small advertising campaigns which help to promote a bigger campaign on a wider scale. Here are a list of some of the conventions I have concluded a teaser trailer should consist of… 
Low key lighting (optional) helps to set the mood, leaves an ominous/mysterious effect.
Point of view shots/ the antagonist eye
suspense: stimulates audience anxiety and raises adrenalin. In some cases its used to make the audience forget the fear of threat which leaves them in a relaxed state, this helps the build up of a climax and makes it more effective.
Element of surprise: used to petrify and strike terror in the audience. If the climax is successful then the audience will demand to see me thus we can describe the climax as a persuasion technique.
Cliffhanger: Raises audience anxiety and curiosity. Makes the audience eager to find out what happens next.
Film Footage: This will help the audience decide if the film is worth seeing, so action packed footage is key.
Music and SFX: Background music helps to fluctuate the mood of the audience, the tempo of the music is equally important. In action packed scenes the tempo will preferably be fast and in scenes used to create suspense the tempo will preferably be slow. SFX such as Foley sounds i.e. ‘footsteps’ or ‘a creaking door’ are useful for rhythmic purposes, these sounds do not require background music and helps to build climax. A commonly used sound in teaser trailers is the sound of a pulse.
Duration: Usually between 30 – 60 seconds, a short version of a trailer.

A Horror Film Director - Shaquile

Marcus Nispel: Born 26th may 1963 in Germany
Film director and producer/television commercial director/music video director
Excels in remaking Horror movies, he has remade a variety of horror films such as:
The Texas Chainsaw Massacre
Friday The Thirteenth
Frankenstein
Film Career: His career commenced in advertising, he was an art director for ‘Young And Rubicam’, a marketing and communications company specializing in advertising, digital and social media, sales promotion. Direct marketing and brand identity consulting. http://en.wikipedia.org/wiki/Young_%26_Rubicam
He came to America aged 20 on Fulbright scholarship and started his directing career in 1989
He has directed over 1000 commercials for a various range of businesses such as Coca-cola, Panasonic, Mercedez-Benz and artists with over 15 number 1’s such as Mariah Carey, Aretha Franklin, Elton John.
He has a diverse selection of achievements, in terms of awards:
Clio Awards
The Moebius Award
The Grand Prix at the BDA award
12 MTV Music Video Award nominations resulting in 4 awards
MVPA Lifetime achievement in 2001
Black Achievement Award for affirmative representation of African Americans in mass media.
He is now married to Dyan Humes Nispel a songwriter/editor, they have twin sons

Three Different Horror Films - Shaquile


TITLE: The Omen
MINI OVERVIEW: An American official apprehends that his callow adopted offspring who initially was an ordinary boy may indeed be the devils advocate. This film is a reproduction of the classic (1976) version.
DIRECTOR: John Moore
YEAR: 2006
SUBGENRE: Thriller
DURATION: 110 Minutes
NUMBER OF CHARACTERS/CAST: 15
COSTUME DETAILS: Casually coifed
ANTAGONIST: Damien / Adopted Son (Male)
PROTAGONIST: Robert Thorn American Diplomat/ Damien's adopted parent (Male)
SETTING: Large estate outside London
ICON: Crucifix
STYLE OF EDITING: Continuity

TITLE: The Grudge 3
MINI OVERVIEW: An apartment in Chicago is haunted by the spirit of Kayako (Yuri) however a young Japanese woman is capable to refrain the evil. 
DIRECTOR: Toby Wilkins
YEAR: 2009
SUBGENRE: Thriller
DURATION: 90 Mins
NUMBER OF CHARACTERS/CAST: 15
COSTUME DETAILS: Black Messy Hair/ White Dress
ANTAGONIST: Yuri (Female) Asian
PROTAGONIST: Naoko (Female) Asian
SETTING: Normal everyday house/ Contemporary USA/ Haunted Apartment in Chicago
ICON: Yuri
STYLE OF EDITING: Continuity

TITLE: Saw VI
MINI OVERVIEW: 6th part of a 8 film series/ The presence of the Jigsaw Killer who dies in Saw 3 is still commendable, in this film, individuals from quite ordinary lifestyles who are all associated through one way or another whether it be through occupation or relationship all fall victim to the wrath of the Jigsaw Killer, they must undergo a series of instructions and games for emancipation, who will survive?  
DIRECTOR: Kevin Greutert
YEAR: 2009
SUBGENRE: Slasher/Mystery/Thriller
DURATION: 90 Mins
NUMBER OF MAIN CHARACTERS: 6
COSTUME DETAILS: Masked Killer
ANTAGONIST: Jigsaw Killer/ Mark Hoffman (Male) Caucasian
PROTAGONIST: no individual (FBI)
SETTING: Contemporary USA / Torture industrial building
ICON: Jigsaw Mask
STYLE OF EDITING: Montage


Conventions of a Horror Film - Shaquile


Key conventions of a horror film… It must be scary. In terms of exchange the audience pay a fee to watch the film  with intentions to be petrified. If this purpose is not fulfilled then no efficient exchange has taken place. Also there usually has to be a death in the first five minutes of the film however this does not occur in many circumstances as the author will intend to create suspense.
Characters 
Protagonist: Main Character. This Character tends to be the untainted individual who the audience are able to connect with on a
compassionate level. The Narrative usually revolves around this character, in addition it is this character who usually survives death and witnesses the outstanding characters perish. At some point in the narrative it is expected that the Protagonist will  have had some sort of encounter with the antagonist ( in this case: villain) and restore the equilibrium.
Stock Characters: These are arguably insignificant characters however these individuals contribute laboriously to the plot. Most Stock characters tend to fulfill different purposes, Here are some examples of possible stock characters…
Comedian: this particular specimen is quite witty,  for them life is not entirely serious and so they make humor out of the most  alarming situations, a their ignorance often overcomes reality which leads to their disbelief of the unexplained.  They often mock the curiosity of the protagonist In most cases this character dies however because of the trivial buffoonery the audience tends to find the death of this character expected and comical.
Cassandra Figure AKA Wise Guy: Intelligent/patient and can often be seen as mysterious. This character always advises or reveals some sort of clue to aid the voyage of the protagonist however the motive or reason behind this individual offering aid is often unclear and as a result people ignore the advice.
Attractive  Dumb Female: Preferably Caucasian/Blonde hair, interested in the opposite sex, concerned with looks more than intellect and often dies early in the plot.
Traitor: Deceiving. Appears to be trust worthy, initially has a close relationship with the protagonist which often get unveiled at the end of the plot, in some cases the traitor is actually the antagonist.
The Protagonist’s best friends: These characters often accompany the protagonist on their voyage to defeat the antagonist however ignorance, braveness  or vulnerability often causes these character to perish and so the audience are sympathetic.
The Protagonists  Boyfriend/Girlfriend: This character often plays a similar role to the Protagonist’s best friend  however in some cases this  character can be revealed as the traitor, the element of surprise is a key convention of Horror films that this character can be utilized to achieve.
Narrative: In Horror films there are two different types of narrative, Linear and Non-Linear. Linear Narratives work in systematic order proceeding  traditionally with a beginning, middle and end, whereas Non-Linear Narrative are more complex, in this case the film is in no particular order, thus the ending might occur before the middle  of the narrative. Theoretically this helps the plot because in many cases the antagonist is not revealed at the end but in the middle which helps so create suspense and broaden the audiences anxiety and curiosity, it makes the plot more of a mystery. Linear and Non-Linear narratives are not entirely used for Horror films, they can be used in all genres of film and create the same effects. In some Horror films, preferably sequels, we may not find out who the antagonist is until the final  film, this technique can be used to ensure the audience watch  all  parts of the sequel. Narrative pt 2: This is an example of a simple composition of a horror narrative:  Beginning: There is equilibrium, everything seems balanced i.e. everything is normal in the environment or civilization. Middle: A Disequilibrium i.e. the Antagonist  manifests and intervenes with the balance . Ending: A protagonist  undertakes a voyage to restore the balance and eventually has an encounter with the antagonist where good overcomes evil and the protagonist becomes triumphant.
Stock situations: These are habitual situations which occur in most horror films, they usually involve the antagonist in his wrath or killing spree. Here are some examples of stock situations…
The victim in attempt to evade from the antagonist stumbles and makes an effort to crawl away however in result is assassinated.
The victim in attempt to evade from the antagonist scampers away whilst the antagonist who takes slow strides is able to verge upon the victim which results in the victims death.
The victim is at home, preferably sleeping or undertaking some kind of everyday activity then the victim hears some sort of paranormal activity in the house and attempts to investigate, then has an encounter with the antagonist and dies.
Subgenres Of Horror:
Splatter i.e. Brain Dead: A type of Genre  pinpointed around the employment of guts, gore and blood. These graphic scenes are constructed using special effects and excessive use of artificial blood to show the vulnerability of the human anatomy.
J-Horror i.e. The Ring: Japanese Horror otherwise known as J-Horror has a focal point based around psychological horror , poltergeists and ghosts. It consists of a thematic and predominant application of horror in the light of western admission.
Zombie i.e. Dawn of the Dead: The Zombie Subgenre is constructed around Zombies, festering corpses who feed on the flesh of humans. This Subgenre is also a cross over genre which discharges into the genre of fantasy fiction.
Monster i.e. Jeepers Creepers: This particular subgenre is similar to the Zombie subgenre, its based on fictional character which cause some sort of disequilibrium. It also crosses over into the genre of fantasy or science fiction.
Vampires/Werewolves i.e. Dracula:  This particular subgenre is similar to the Zombie subgenre, its based on mythological beings that endure by consuming human blood. It also crosses over into the genre of fantasy or science fiction.
Psychological/Supernatural i.e. Exorcist: A subgenre which revolves around the psyche of human anatomy triggered by negative energies, negative chi and spiritual dark forces whilst retaining a sense of realism.
Thriller i.e. Hills Have Eyes: This is also a cross over genre as most thrillers are not entirely recognized as horror. Unlike the Zombie, Monster and J-Horror subgenres the Thriller subgenre focuses on mystery, threat and investigation caused by a disequilibrium preferably a human.
Slasher i.e. Saw:
Themes:
Good vs. Evil 
Love and Betrayal
Revenge 
Folk Religion
Myths and Legends
Exorcisms
Setting – Background And Décor: There are a variety of commonly used setting for Horror films. Most of these settings will have horrendous denotations however some of these setting will be abstract and paradoxical in order to create bewilderment. Here are some examples of Horror film settings…
Haunted House i.e. paranormal activity
Forest or Wood
Countryside i.e. Halloween 4
Camera Angles: POV shots/ Antagonist eye shows victim vulnerability and how the antagonist always has the upper hand.  Canted shots emphasises the disequilibrium/ uneasiness  in the mood