The web 2.0 has been essential to our group in terms of gathering research and innovating ideas.
Video Site youtube has helped us come up with ideas as it allowed us to watch trailers and analyze them to full affect so we could see what we wanted to use in our trailer. As well as this it has also provided helpful tutorials on editing using final cut as none of the members with the group has had experience using it.Before we started to create out trailer we used you tube quite a lot the tutorial provided us with an idea of how we would edit the video and how we would go about doing so.Out of all the technologies used I have to say this was one of the most important as it allowed us to be creative and helped with the design for the antagonist of our trailer.How ever there was some flaws when using you tube.We found that the videos did not give us all the information we needed in terms of were to purchase equipment.For instance we got the idea of the zip face from a video tutorial via youtube how ever the video did not tell us were the equipment being used was available for purchase so we had to find out are self.
Secondly despite having a lot of videos on editing it did not have all the information we needed for example we originally wanted a dark blue colour grade similar to that seen in Batman Dark Knight how ever it was very difficult to come across a video that showed us exactly how to do so.
Black Berry Messenger and Facebook were used in order to gather our audience research the use of instant messaging allowed us to contact people of different ages and groups instantly so we could get feed back on what they are interested in when watching a horror film.The responses they gave were then typed up and posted on blogger.I personally found the use of blackberry more efficient then the use of Facebook. This is due to the fact that Facebook seems to have died out among our age group and that who our trailer was aimed at.How ever on the BBM service it allowed us to have instant communication with people our age and we got a instant response which allowed us to get our research quickly and rapidly.As well as the speed of getting the research, it was also easy to extract the information from BBM and place it onto a computer.As blackberry has a feature called screen capture which allows you to take a picture of what ever is on the screen, you can then upload it to the computer with ease.Despite this facebook was much more use full when it came to getting feed back on our media products as it allowed people to instantly view it with out having to click to links to alternate sites.
Google has been very useful as it has allowed us to search up information on props for example the cost of fake blood and latex.It also allowed us to research directors of horror films and gain knowledge about there history and were they got there ideas from when creating films. Also we used google to research the conventions of horror which was vital in order to create our teaser trailer.As mentioned before we could not find information about the equipment via youtube so google allowed us to search for the products we needed and showed us exactly were they could be purchased.
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