The main product is the trailer we produced. Conceptually the trailer is the main marketing piece for a film. The trailer then is in the same medium (moving TV and film) as the film it is marketing. The trailer’s marketing strength comes from putting all the best bits of the film in to the trailer, so when a viewer see’s it on a TV break or in the adverts before another film they will want to see it.
Ancillary to the Trailer but also marketing support to the film is the poster. The poster and trailer are clearly different mediums (moving film image and still printed image) but have to be linked to sell the film.
The poster and trailer are selling the same thing but just in a different way. The Trailer is the lead product because it is the closest to the film that everyone will go to see and it will be easier for the trailer to sell the film as it’s already being shown to film and TV watchers. The poster on the other hand will have to persuade the viewer to go and watch it, this is why it will be placed everywhere so it is drilled into people so they think about it enough times to go and see it.
As the main product (the trailer) and the ancillary text (poster and magazine promotion) are combined very well; I’m going to be reviewing the combination of the poster and the trailer.
From a design point of view the two are very similar in terms of colour scheme. In the poster the whole feel is dark and edgy (the colour scheme is black, blue and red), I placed a dark blue filter over the poster in Photoshop and this is very similar to the trailer (mostly at the start) as it has a very dark moody feel to it. At the start of the trailer there is an actor running away from the killer, I have included the same actor (the girl holding the camera) in the poster. The image in the poster is set in a dead-end, I did this because all the victims in the trailer are chased in to dead-ends. All the text is in the same font (liquid crystal), that is very important for franchising our products and making sure the consumer can link together all the products.
In conclusion I believe that the combination of the trailer and poster is very effective from a selling point and an aesthetic point of view, the similarity between the trailer and poster make it very easy to franchise and aesthetically they both look scary enough to draw in horror fans.
Ancillary to the Trailer but also marketing support to the film is the poster. The poster and trailer are clearly different mediums (moving film image and still printed image) but have to be linked to sell the film.
The poster and trailer are selling the same thing but just in a different way. The Trailer is the lead product because it is the closest to the film that everyone will go to see and it will be easier for the trailer to sell the film as it’s already being shown to film and TV watchers. The poster on the other hand will have to persuade the viewer to go and watch it, this is why it will be placed everywhere so it is drilled into people so they think about it enough times to go and see it.
As the main product (the trailer) and the ancillary text (poster and magazine promotion) are combined very well; I’m going to be reviewing the combination of the poster and the trailer.
From a design point of view the two are very similar in terms of colour scheme. In the poster the whole feel is dark and edgy (the colour scheme is black, blue and red), I placed a dark blue filter over the poster in Photoshop and this is very similar to the trailer (mostly at the start) as it has a very dark moody feel to it. At the start of the trailer there is an actor running away from the killer, I have included the same actor (the girl holding the camera) in the poster. The image in the poster is set in a dead-end, I did this because all the victims in the trailer are chased in to dead-ends. All the text is in the same font (liquid crystal), that is very important for franchising our products and making sure the consumer can link together all the products.
The trailer gives away some of the killers face and to follow suit the poster has the killers face revealed as well. Another big theme to this trailer is that some of it is filmed through a hand held camera so there is a lot of point of view shots; this is why the main prop (the camera) is in the poster.
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