Our main products and ancillary texts are cross promoted through a wide range of media contents and are easily accessible. We tried to maintain continuity between our products so it could be identified as being part of the same campaign. This would mean that our products, such as the poster, magazine and trailer have to somehow to link visually.
We created mock ups of ways to promote our product and visualize how they would link together if it was real. The idea of creating a continual buzz through cross media convergence such as technology e.g. IPhone and Blackberry applications, posters and trailers all joint as a whole product so that the audience are able to distinguish our product as a brand. Due to the success of The Dark Knight (2008), it became well known highly due to its viral campaign utilizing the films ‘Why So Serious?’ tagline aiming to interest fans by having them try to earn what they wanted to see end.
Technological convergence is a trend of technologies to merge into new technologies that bring together a myriad of media. Through technological convergence, devices are now able to present and interact with a wide range of media. We made a mock up of what it would look like to promote our trailer through phones such as Blackberry and Iphone. Technology has been growing rapidly during the recent years and these phones are the perfect example of how it has been evolved. Both of these phones are known for being ‘leaders’ in the smart phone industry. They have the functionality to navigate websites and watch videos to a greater extent. Furthermore to feel the full functionality of the device, it contains different application ‘apps’ to get hold off to therefore they would be able to download an app of our movie and get the whole trailer and website link that goes with it. Besides that, we are able to access the internet onto Facebook, Twitter and Messengers such as BBM and Whatsapp to promote our trailer to get more hits on our YouTube page.
Through these technologies, the audience would be able to access through the internet to go onto our site or download apps such as games, by doing so it persuades the audience to go and see our film in the cinema. It contributes different aspect of the film before going to watch it, as the audience would want to do their research and find out what the movie is about because they are spending money on it. They would also be able to access cinema sites such as odeon and vue to read reviews and ratings given by the public furthermore checking out the time they would be able to watch it.
There are various ways to advertise our product. This can be seen around London through billboards, bus shelters, double decker buses etc which are hard to miss. I did a mock up of a poster on the London underground billboard as transport is essential in our everyday life, it is compulsory, therefore it will be effective to advertise our product where it is used by the public everyday.
Our film could also be advertised on sociol networking sites such as Facebook and Myspace but also YouTube where videos are viewed by millions of people across the world. YouTube provide development kits for the creation of several variations of these adverts therefore it would not be difficult to create and organise.
During the process, we have tried to keep our identity of our film continuous. We have kept the same font throughout the trailer, poster and magazine for '3:15'.
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