Audience Feedback: 3.15 Trailer Discussion - Shaquile

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Horror Teaser Trailer Final - Shaquile

Magazine Front Cover Final Tyler Mason

final piece: film poster Kieron

Analysis of teaser trailer - Shaquile

FILM: THE WOMAN IN BLACK

YEAR OF RELEASE: FEBRUARY 2012

DIRECTOR: JAMES WATKINS

PRODUCTION/FINANCE COMPANIES

Momentum pictures are one of the world’s most prominent independent film distributors in the UK, owned by Paramount Pictures
stars: Daniel Radcliffe, Janet Mcteer and Ciaran Hinds
Horror subgenre: ghost horror
synopsis: a young lawyer travels to a remote village where he discovers the vengeful ghost of a scorned woman is terrorising the locals.

The trailer commences with an establishing shot of what appears to be an old Victorian house. This shot is important as it reveals one of the main settings in the horror film. Old Victorian houses are common conventions in many ghost horror films; they have many negative connotations which evoke fear and gloom and thus makes this setting is appropriate for horror. The House is bombarded with Ivy; in many pagan religions Ivy represents the idea of eternal life whilst in the Christian faith it represents new promise. This adds to the dramatic irony, as the audience know that this is a horror film and one of the main conventions of a horror film is death.

This Medium Long shot shows us the setting from inside the Old Victorian house. The props in the shot consists of candles, an

Old chair, artwork on wall, ornaments, all of which are antique and vintage which suggests upper class. For example, the old gold candles have connotations of wealth and protection.  Additionally, the way in which the main protagonist is dressed suggests that this is a period film, he is wearing a black three-piece suit and this was a common outfit for upper classed men in the Victorian age. Wearing the colour black is seen as fashionable and sensual, likewise decorating a house with dark décor as seen in this image was seen as trendy.

Also the lighting in the trailer is low-key. This is a common feature in most horror films and is appropriate as it helps to create a mysterious/ gloomy atmosphere and helps to create a sense of fear.

Font: a sans serif font is used in this teaser trailer which is ironic as the film is a period drama and this font is associated with being modern as it has no flick ups. The colour of the font is white, which is effective as it stands out from the black background. White has connotations of faith, purity and cleanliness however; it can also suggest safety, which is ironic as horror films contradict this. The white may also imply vulnerability and innocence in relation to the protagonist whereas the black background, which has many negative connotations such as death, evil and mystery, may represent the nature of the antagonist.

This Extreme close up reveals the protagonist’s eye and nose, whilst the remainder of his face is secluded with low-key lighting. This is an effective background for the text as it helps the text to stand out. The shot is also mysterious as the audience are unaware of what the protagonists is looking at, which helps to create anxiety and suspense.

18 seconds- 20 sec – this two-second tilting shot slowly directs the audience towards the unusual object that the protagonist is looking at. Then there is a fast paced cut into a point of view shot of the unusual object. This shot shows a split second of the antagonist’s face, which is effective as a climax after the suspense.

To emphasise this climax non-diegetic sound is used, a loud crashing sound plays then a fast paced cut, which diverts us to the protagonist’s reaction shot. The non-verbal communication on the protagonists face suggests a feeling of reverence and fear. This shot is effective as the protagonists reaction will also influence the reaction of the audience who have also been subjected to fear.

There is then a slow paced fade, which reveals the last shot, a medium close up of the protagonist being touched on the back by an unknown hand. It can be implied that this is the hand of the antagonist because of the composition of the shot. The director has effectively used the rule of thirds to highlight the protagonist’s vulnerability. He is facing towards the right hand side of the shot, with his eyes closed and his head facing downwards; unaware of what lies behind him.  The narrow field of vision also makes this shot more effective, the background is out of focus, which ensures the audience witness the protagonist and the unknown hand.

The trailer ends with the name of the film, the sans serif font is consistent throughout the trailer. The size of the ‘woman’ and ‘black’ is bigger than the other text, which helps it to stand out. It suggests that these words have a significant importance to the horror film.  

The trailer ends with the release date, this is a common convention used in many horror films. There is not a specific release date and this is also common as many trailers are release a significant time before the film.

Ultimately, the editing is montage. Not much information is revealed about the film as its purpose it to tease the audience and encourage them to go and see the film

Teaser Trailer Analysis - Tyler Mason

I have watched a variety of teaser trailers and have reached a verdict of what our teaser trailer should contain to be affective and send fear into its viewers.
First of all the trailer has to be short preferably a minute long, this is in order to generate suspense as you will not be revealing all the information about the film at once but just little segments which the audience will have to piece together to unlock the story line and have some understanding of the narrative.
Montage editing should be used to create this affect although at time it is good to use sequence editing so you give a little insight into the narrative of the film.
Sound is also very important depending on the genre of horror. J horrors tend to have airy sounds that make the environment feel open and isolated. The ring is known for its well used sound effects such as the bee buzzing noise which has become a trademark for the movie.The Grudge is also recognized for its famous sound affect of the yuri voice croaking similar to that of a frog. These sound affects have been used to indicate when the villain is about to arrive.
How ever in slasher or splatter films the sounds are usually the swooshing noises of the weapons being used to kill its victims.
Teaser trailers tend not to reveal the antagonist of the film but they do show the key characters involved and give us a brief idea of their relevance to the film.We plan to use this concept when editing our own film we want to have a sequence of clips that progress at a fast pace until they eventually reach a climax and reveal the antagonist facial features.How ever you will only see his face for a second and no longer.
In teaser trailers I have noticed that the killings shown are implied rather then carried out which again generate suspense and creates tension.

Textual Analysis of a movie poster (kieron)

The Final Destination, written by Eric Bress and Jeffrey Reddick and directed by David R Ellis is the fourth instalment of the final destination series. It was released in the UK on the 28^th of August 2009 (Funded by New Line Cinema)

The Final Destination is about a group of teenagers who are watching a car race, whilst watching, the main character (Nick O Bannon)  has a premonition that the cars will crash and kill people in the stand including himself. He talks his friends in to leaving the stadium, they are then lead by a security guard and followed by some other people. The crash happens as in the premonition but they luckily got away and this time they cheated death, but this is only the beginning as death catches up with them and kills them all in freak accidents.

The format of the poster is portrait and uses a simple palette of three main colours in this poster are black, white and red, with a smoky grey atmosphere. This colour scheme makes for a very dark horror movie and is used a lot in horror movie posters. The black background gives an empty deathly feel, which is a good representation of the film, as the main plot of the whole series is, death chasing the people that got away. There is a grey smoke rising from the bottom of the poster, I think this is a taster of the premonition of the car crash; they have done this before in final destination 3 with the rollercoaster and in final destination 5 turning a bridge into a skull.

The main image is of a girl’s reflection in glass or a mirror, but the glass has shattered only leaving the top left and some broken shards, underneath is a skull but there is very low light so you cant see the back of it, the skull is placed directly behind the girls reflection so the skull's mouth looks like hers. This could be representing her death but because of the low lighting it looks like the skull is coming out the darkness for her, like death is chasing her. The image of the girl has been taken in low light as well, this has created shadow around her eyes, this gives her anonymity, it also emphasises her distressed look, this backs up my point that the skull is death chasing her as she has this terrified look, but the skull looks emotionless, yet it has a slight evilness to it, like it is laughing about the fact that it has caught up with her.  

Under the main image is the title of the film ‘The Final Destination’, in previous movies they have used the same font with a flash of light cutting horizontally through the words. Beneath this is the month it will be release in, this will built hype for the film. This is the fourth movie in the series but they are giving the hype that it will be the last as they haven’t included a number like they did in the previous three films, and the word 'The' implies that this will be the final film, which gives the impression that this movie will be different from the others. Under August there is the website to the film and to the right there is a 'New Line Cinema' logo. At the top of the poster there is a tag line saying ‘REST IN PIECES’, this backs up the main image of the shattering glass and the skull, it also gives the feeling that it will be the last movie in the series. the words 'REST IN PIECES' is a play on the words 'Rest In Peace' which suggest that the characters will not die peacefully but are likely to be chopped up in to pieces or freaking out as they fall to pieces with fear. 

I think that the poster has sold this movie very well as it is using the idea that it might the final film as the selling point. If you have never seen the series of Final Destination films the juxtaposition of the terrified face and the evil skull portrays the content of the film and fulfills its intention of being eye catching and effective in pulling in the public, but also warns viewer that it will be a very thrilling and horrific supernatural film.